Jiggy George to interview Sandeep Dahiya, head of brand extension at Bennett, Coleman & Co.
Licensing International India’s latest webinar is due to take place on Friday March 20 – with country md Jiggy George due to interview Sandeep Dahiya, head of brand extension at one of India’s largest multimedia conglomerates, Bennett, Coleman & Co.
BCCL’s portfolio includes legacy brands such as Filmfare, Femina and Miss India, with Sandeep’s mandate being to extended these into the consumer space and outside their existing core businesses.
Notably, under Sandeep’s leadership the Femina brand has extended into multiple consumer product categories over the last five years including apparel, eyewear, footwear, accessories and fragrances.
Prior to BCCL, Sandeep spent eight years at Viacom18 heading up it consumer products division.
The webinar will take place from 5-6pm (IST) and 11.30am-12.30pm (GMT).
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