This ad will be closed automatically in X seconds.

Licensing International France unveils YPN committee

Trade body expands popular Young Professionals Network into territory.

Licensing International has expanded its popular Young Professionals Network into France, creating a dedicated committee.

Like the successful US and UK committees, YPN France will serve several missions with the aim of energising the entire network of young professionals in the licensing professions in France.

Hélène El Arouni (head of media and consumer products, Planeta Junior France); Florent Gammino (consumer products manager international, Alpha Group); Capucine Humblot (head of licensing and merchandising, Xilam); Mathilde Steiner (shopper marketing coordinator, Disney France); and Mathilde Teofilak (consumer products manager, hardlines publishing and operational marketing, Mattel) will lead the committee together.

It will be chaired by Céline Georges (marketing manager, TF1 Licences) and in close collaboration with Laurent Taieb (president of Licensing International France) and Florence Ayem (secretary general, LI France).

Three main areas of development have been identified: recruiting new talent in the industry through communication work in schools and universities, supporting young professionals with conferences and promoting the industry with regular events and meetings.

The founding committee commented: “In an era where ‘content is king’, with the emergence of SVOD platforms and social networks, the licensing professions remain very little known and we often arrive in this industry by chance. How can we imagine that students or young workers could get interested by our industry, when they only have limited knowledge about it?

“This is one of the issues to which YPN France wishes to respond, with the ambition of bringing a real dynamic of communication on our professions.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.