Area will include key pop culture brands from comics to horror.
This year’s Licensing Expo will host a dedicated ‘Geek Culture’ pavilion on the show floor – showcasing pop culture brands including a raft of horror classics.
Exhibitors will include Famous Monsters of Filmland, the Lon Chaney Estate, Lugosi Enterprises and Synthesis Enterprises among others.
These will anchor the new pavilion and feature brands such as Lost in Space, Bela Lugosi, Lon Chaney, Lon Chaney Jr, Monster World, Broken Moon, Gunsuits and Kill Box among others.
The pavilion will also host a variety of activities including an art demonstration by celebrity and performing artist Rob Prior. There are also likely to be appearances by Bela G Lugosi from Lugosi Enterprises and Ron Chaney from the Chaney family among others (although these are subject to change).
Jessica Blue, svp licensing at UBM, said: “We continually strive for new ways to showcase prominent trends in the licensing marketplace and we are delighted to welcome the Geek Culture Pavilion and its pop culture exhibitors to the 2016 show.”
Philip Kim, publisher/owner, Famous Monsters of Filmland, added: “We are very excited to see how Licensing Expo can assist with the continued growth of Famous Monsters beyond the pages through key boutique partnerships to larger brand merchandising.”
Licensing Expo 2016 runs from June 21-23 at the Mandalay Bay Convention Center, Las Vegas. More details can be found at www.licensingexpo.com.
