Registration has officially opened for Licensing Expo 2024, with the show set to focus on Brands at Play, while it has also confirmed a number of changes including new dedicated attendee programmes which aim to deliver ‘elevated value’ for attendees.
The show – organised by Informa Markets’ Global Licensing Group and sponsored by Licensing International – will return to Las Vegas from 21-23 May 2024.
With Brands at Play set as the core theme for 2024, the event will spotlight the power play holds in every stage of life and the creativity it fosters when building brands.
Manifesting across a range of new immersive brand experiences, new educational content and new catered networking spaces, the theme will also continue internationally into Brand Licensing Europe later the same year (24-26 September at ExCeL London).
Registration is now open for visitors and exhibitors. Next year, while admission is free of charge for qualified retailers, press and exhibitors, general admission will be $50. 2023 attendees can benefit from a limited time discount enabling free of charge registration until 31 January 2024. For more information on the 2024 admissions policy, visit www.licensingexpo.com.
“Licensing Expo and Brand Licensing Europe continue to exceed all expectations with record high retail attendance,” commented Anna Clarke, svp licensing, Global Licensing Group, Informa Markets. “As we enter the next stage of Licensing Expo’s evolution, we continue to strive to facilitate the highest quality of new business opportunities for our industry and invest in the development of exciting advancements for the future. The curated theme is contextual and intentional. We invite the licensing community’s imagination of fun to see everyone ‘at play’ throughout the event.”
Maura Regan, president of Licensing International, continued: “The business of brand licensing is constantly evolving and we are thrilled to partner with the Global Licensing Group at Informa Markets to take Licensing Expo into the next stage of its development, meeting executives where they are with what they need. The licensing community is looking for insight into emerging trends, new business opportunities and new ways to connect. Licensing Expo remains a key global destination for anyone looking to achieve all of this under one roof. It is truly a must-attend event for those in the business of global brands.”
Advanced hotel room bookings are also now available. Hotels available for discounted housing rates include the Four Seasons, Luxor, Mandalay Bay, Delano, Park MGM and NoMad.
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