Sony Music to co-host while country music star Jesse James Decker will perform.
Sony Music is set to co-host the popular Opening Night Party at Licensing Expo, with country music singer and songwriter Jesse James Decker as the special guest performer.
The event – which is sponsored by LIMA – will take place on May 23 at The Tropicana in Las Vegas, kicking off at 8.30pm.
Jessica Blue, svp licensing at UBM, commented: “We are excited to have Jessie James Decker as the special guest performer and Sony Music as the co-host of Licensing Expo’s Opening Night Party.
“Licensing and brand collaborations are the natural next step as musicians look to develop key partnerships that connect them with their fans. This is the world’s largest licensing party and a must-attend event for the licensing industry.”
Sony Music Entertainment will be on booth U234 during the show and Jessica Lewis, svp brand impact, said it is looking forward to “engaging” conversations throughout the week.
She commented: “We are thrilled to co-host the Opening Night Party featuring Epic recording artist Jessie James Decker and to participate at the Licensing Expo.
“At Sony Music we’re committed to developing integrated new-model solutions for our brand partners, harnessing the emotional power of music to transcend the cultural conversation at mass scale.”
Jesse made her debut in 2009 with her self-titled album and in 2014, she released her Comin’ Home EP, which reached number one on the iTunes chart and number five on Billboard’s Top Country Albums Chart. Most recently, Jessie’s new EP, Gold, went to number one on the iTunes Country chart, number four on the iTunes Top Albums chart and number five on Billboard’s Current Country Albums chart.
Past Opening Night Party entertainment has included Winter Dance Party, Fifth Harmony, Flo Rida and Kellie Pickler.
Last year’s party attracted over 1,000 attendees.
Early bird party tickets for this year’s event are available at www.licensingexpo.com/party at the special price of $65 and are available at a discount of $50 for LIMA members. Ticket prices will increase as of Friday May 5.
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