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Licensing Expo Japan takes shape

Expanded line-up of seminars and new exhibitors confirmed for April event.

A host of new exhibitors have pledged their support to next month’s inaugural Licensing Expo Japan.

Taking place at Tokyo Big Sight Exhibition Center from April 26-28, the event is being organised by UBM and is supported by LIMA.

New exhibitors confirmed include Acty Agent, Amuse, Caterpillar, DesignBusan, National Entertainment Collectibles Association (NECA) and Rokurin Agent among others.

Brands such as Astro Boy, B.Duck, Jean-Michel Basquiat, Capsubeans, Corvette, Dwell Studios, Hoppe-chan, Maisy, Maui and Sons, Panda no Tapu Tapu, Pokopan, Poppy Cat, Cynthia Rowley, Sesame Street, Sumikko Gurashi and The Dark Tower (2017) will also be represented.

LIMA will host a three-day educational conference during Licensing Expo Japan that features a wide range of licensing-focused keynotes, business forums, seminars and presentations.

Topics range from new trends in the market and the fundamentals of licensing, to negotiating contracts and related laws. Companies speaking include Kiddy Land, The Licensing Company, Line Corporation and World Global Style Network (WGSN) among others.

Two keynotes hosted by Don Anderson, head of family and learning partnerships at YouTube APAC, and Hong Ying, general manager of Alifish have also been confirmed.

The show will be held alongside IFF Magic Japan.

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