New UBM and LIMA event will take place in Tokyo from April 26-28, 2017.
UBM and LIMA have confirmed that the new Licensing Expo Japan event will run from April 26-28, 2017 at Tokyo Big Sight.
The event will comprise a trade show and a conference and will be co-located with IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business trade show.
IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week.
Jessica Blue, svp licensing, UBM, said: “We are delighted to be working with our UBM Japan and MAGIC colleagues, as well as our partners at LIMA, to deliver this event for the licensing industry in Tokyo.
“Apparel, accessories and footwear represents the largest category for licensing both globally and in Japan, where 32% of all retail sales of licensed products derive from this category.”
In addition to the apparel category, UBM will market the event to licensees and retailers in the following categories: toys and games, gifts, housewares, stationery, home décor, video games, apps and publishing.
To further support Licensing Expo Japan, both UBM and LIMA have offices and experienced teams in Tokyo and are well-positioned to facilitate business connections between licensors, agents, licensees and retailers.
Charles Riotto, president of LIMA, added: “LIMA is excited to partner with UBM for Licensing Expo Japan and provide a superior event for our licensing colleagues in this region.
“According to our data, Japan is the world’s third largest licensing market and more than 20% of our membership is based in Asia – we are committed to providing them with business, networking and educational opportunities designed to meet specific interests in licensing.”
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