Licensing Expo China 2017 and partnership with Alifish both bolster licensing sector in territory.
UBM and LIMA have strengthened ties with the Chinese licensing market, revealing the debut of Licensing Expo China in 2017 and a new tie up with the entertainment and licensing business unit of Alibaba.
Speaking at a special press conference at Brand Licensing Europe yesterday (Tuesday October 11), the three organisations said they want to ‘leverage their unique strengths’ to build the licensing community in the territory.
UBM, LIMA and Alifish will work together to support China’s brand, art and character licensing industry through online training, live events and education programmes.
Notably, Licensing Expo China will run from July 18-20, 2017 in Shanghai and will feature over 100 brands and properties from China and overseas. It will also host a series of seminars and workshops, business matching and networking sessions.
Licensing Expo China will be co-located with CBME China, the world’s largest trade fair for baby products and services, and Cool Kids Fashion Shanghai, China’s leading trade fair for kids fashion.
SVP licensing at UBM, Jessica Blue – pictured with LIMA president Charles Riotto and Hong Ying, general manager of Alifish – commented: “China’s licensing industry is the fastest growing licensing market in the world. We are excited to collaborate with LIMA and Alifish to facilitate business connections between licensors, agents, licensees and retailers in China.”
Charles Riotto added: “I am confident this cooperative agreement between LIMA, UBM and Alifish will be a driving force for the continued rapid growth of the licensing business in China.
“This alliance is sure to create significant business opportunities for both domestic companies and international properties, and better enable consumers to connect with and enjoy the trusted brands they love.”
Hong Ying said that Alifish was able to bring together key stakeholders thanks to its ‘powerful e-commerce ecosystem’.
“Working with industry leaders such as UBM and LIMA helps to extend our ecosystem to the benefit of all participants along the licensee value chain,” he commented.
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