New exhibitors covering media, entertainment, music and fashion sign up for this May’s show.
This year’s Licensing Expo is shaping up nicely, with UBM revealing a host of new exhibitors from the worlds of entertainment, media, music and fashion to further increase the diversity on the showfloor.
The event – which takes place from May 22-24 at the Mandalay Bay Convention Center, Las Vegas – has welcomed first time exhibitors including: Country Music Association, Flying Colors Apparel, Gearbox, Members Only, Penguin Random House, pocket.watch, PurseN, SMOOTS, Swissbrand World, Tetris, tokidoki, US Marine Corps Trademark Licensing and Warner Music Group.
“Exhibiting at Licensing Expo has become a priority for brands and agents as the licensing industry realises continued growth year over year,” said Jessica Blue, svp, Global Licensing Group at UBM. “As the premier event for this market, companies understand this is the best platform to find partners who can uphold the quality and integrity of their brands.
“The diversity of brands and companies represented truly enhances the experience on our show floor, and I’m pleased that Licensing Expo effectively touches and supports the many industries and facets of the licensing world.”
Speaking about why they were exhibiting, Pooneh Mohajer and Simone Legno, co-founders of tokidoki, explained: “As a Los Angeles-based company, our early years were spent building tokidoki in North America. After years of attending fashion trade shows, in 2012, we began our global expansion initiative via licensing, and we are thrilled to grow and expand our global offerings in the year’s biggest licensing expo.
“We can’t wait to create an eye-stopping, unforgettable Licensing Expo stand and introduce more people to the tokidoki universe.”
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