Licensing International confirms that virtual event will run on 17-18 June, with registration now open.
Licensing International has confirmed that its popular Licensing Essentials Course will this year take place as a virtual event on 17-18 June.
Designed as a crash course in all aspects of brand licensing, the Licensing Essentials Course is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in the licensing community.
The programme will offer more than ten workshops, panel discussions, seminars and Q&A sessions – all sessions will be available on-demand following the event.
The two-day course – which will run each day from 2pm to 5pm BST – costs £99 for Licensing International members and £149 for non members.
Registration is now open by clicking on this link.
Current sessions include:
- The Basics of Licensing – terminology and mechanics of a licensing journey
- Licensing Agreements & the Brexit Effect for Non Lawyers – understanding the document and how to address counterfeit products
- Why the Licensing Agent? – the role and obligations of an agent
- It’s All in the Look: Style Guide Essentials – developing a guide and bringing a brand to life
- Let’s Get Busy, Manufacturing Licensed Products – the process and timelines for creating licensed products
- Customer Attraction – how licensing comes alive in a retail environment
- It’s All in the Game – case studying SEGA’s Sonic the Hedgehog against key gaming data
- Sports Licensing – bringing excitement from the field to the store
- Book Worms – leveraging events to build licensing programmes
- Making It Work at Retail – what retailers look for in licensed programmes
Executives already confirmed to take part include Mel Beer, licensing director at Amscan; Susan Bolsover, licensing and consumer products director, Penguin Ventures; Dave Collins, md at PowerStation Studios; Rob Corney, md of Bulldog Licensing; Paul Ellis, head of licensing and retail at Team GB; Elliot Matthews, md at Poetic Brands; Denise Penn, director, business development at Octane5; Julia Redmond, owner of BuyersEye; Jason Rice, director of brand licensing at SEGA; Katie Rollings, svp licensing at eOne/Hasbro; Graham Saltmarsh, UK md at Licensing International; and Helen Webster, licensing director at Golden Goose.
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