This ad will be closed automatically in X seconds.

Licensing efforts for Tom Gates leap forward with new signings

The Point.1888 welcomes Poetic Brands, BB Designs, Woodmansterne and Aykroyd & Sons to roster for The Brilliant World of Tom Gates.

Just days after launching 10 new episodes of its hit Sky Kids’ TV series, TG Entertainment’s brand licensing efforts have taken major leap forward with its agent, The Point.1888, signing four new licensee partners.

Based on the children’s book series written and illustrated by Liz Pichon, the mixed-media magazine format TV series, The Brilliant World of Tom Gates, brings Tom’s antics to life on screen for the first time.

The first licensees to come on board are Poetic Brands (daywear), BB Designs (back to school and stationery), Woodmansterne (greeting cards) and Aykroyd & Sons (nightwear).

Products are expected to launch in stores this summer.

“The incredible feedback to the new Sky Kids television series shows how eager young fans are to engage with Tom Gates as he moves from page to screen to shelf,” commented Liz Keynes, commercial director at TG Entertainment. “The best-in-class partners The Point.1888 has lined up to launch at retail later this year have developed some epic first product ranges featuring Tom’s distinctive hand-drawn style.”

Janine Richmond, head of product and brand at The Point.1888, added: “In its 10th anniversary year, the Tom Gates brand has had an amazing start to 2021. We are thrilled to be at this stage with our licensing plans and have an ambitious programme launching later this year.

“This success is in part due to a fantastic collaboration between The Point.1888 and the whole Tom Gates team who have been open to embracing a range of exciting new ideas.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.