Cooneen, Misirli, Dreamtex, Posh Paws among licensees on board with brand.
Rockpool Licensing has revealed the first wave of licensees to get on board with WildWorks’ brand, Animal Jam.
The online playground has been attracting attention from a number of sectors, with Gemma International confirming last week it would be creating cards, gift wrap and partyware.
Cooneen and Misirli will be partnering for nightwear, underwear and hosiery, while Dreamtex has signed for bedding, IG Design Group for stationery and paper creative play and Posh Paws for bags and backpacks.
Vickie O’Malley, md of Rockpool Licensing, said: “We’re thrilled to be able to announce these wonderful partners for Animal Jam. The enthusiasm everyone has shown for this very special property is a joy to behold.
“Our existing partners are already developing some fantastic product. I’m looking forward to announcing several more partners over the coming weeks and, of course, to BLE, where we will be exhibiting Animal Jam in Europe for the first time.”
Animal Jam has over 55 million worldwide registrations and a 70-minute daily engagement time.
The toy line from Jazwares has already received a strong reception in the US and the UK.
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