“Licensing can give you some of the greatest experiences”

Industry legends impart their advice to LIMA UK’s Young Professionals Network during special panel session.

Listen to people, build relationships, treat people with respect, seek out that spark of originality and look for that emotional engagement with brands.

This was just some of the advice given by a panel of ‘licensing legends’ at the first LIMA UK Young Professionals Network event of 2019 last Friday (March 29).

The panel comprised Graham Saltmarsh, Cartoon Network Enterprises; consultant Helen McAleer; Rockpool Licensing md Vickie O’Malley; and Rocket Licensing’s head of retail, Richard Hollis, all of whom spoke about their careers in the licensing industry.

Interviewed by the YPN committee – Tasmyn Knight, licensing associate at Turner, Louisa Skevington, licensing coordinator at Rocket Licensing and Alexandra Salisbury, retail licensing manager at Nickelodeon UK CP – the panel answered questions on topics including the properties they have particularly enjoyed working on (ranging from Teletubbies and Sesame Street, through to Mr Blobby and Guess How Much I Love You), how the industry has changed over the years, how to build brand longevity, challenges at retail, influencers and the different places brands are now coming from.

Rockpool Licensing’s Vickie said: “The licensing industry can give you some of the greatest experiences. It is a very tight industry; you will deal with the same faces for many a year, so the kindness and respect you show to others will always be key.”

The whole panel agreed that listening to others and treating everybody well will stand the young professionals in good stead throughout their careers, with Helen adding: “Treat everybody well, work hard, say yes more than no, be open to things, understand change and the strategy of companies that you work for.”

Graham commented: “You will come across a lot of ‘free thinkers’ in the licensing industry – give them the time of day, because you never know. It is one big family, which you will hopefully stay in, and the contacts you make will stand you in good stead for the future.”

Rocket’s Richard concluded: “This is a fantastic industry to be in and a great community of people. Having discovered the licensing industry, don’t let go of it.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.