LicenseWorks has secured a new partnership with The Metropolitan Museum of Modern Art, representing the cultural institution in India.
The milestone marks an important step in connecting The Met’s collection of 1.5 million works of art with India’s growing appreciation for art-inspired lifestyle products.
The programme will introduce a variety of brand extensions including apparel, home décor, fashion accessories and luxury lifestyle products, all inspired by the Museum’s extensive global collection spanning 5,000 years of art and culture from around the globe.
The first products will arrive later this year.
“We are thrilled to represent The Met and bring highlights of this iconic institution to India,” commented Rishabh Singla, managing partner at LicenseWorks. “Art has a unique ability to connect people, and this licensed partnership represents an opportunity to make world-class art more accessible to Indian consumers. Together, we aim to create meaningful, high-quality brand extensions that celebrate culture and creativity.”
Josh Romm, head of global licensing and partnerships at The Met, remarked: “We are thrilled to extend our reach into India through our new relationship with LicenseWorks. India is a dynamic market with a growing passion for art and culture, and we are confident that this collaboration will bring The Met’s exceptional collection closer to Indian consumers, while delivering against our broader Museum strategic objectives.”
Pranav Anand, managing partner at LicenseWorks, added: “We are honored to partner with The Met, a global beacon of art and culture, to bring its rich heritage to the Indian market. At LicenseWorks, we are passionate about creating meaningful experiences that blend history, creativity and modern-day luxury, and we are excited to help The Met extend its legacy into new horizons in India.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
