We ask head of licensing Sandra Vanstan for the licences she thinks will shine this year.
In a new series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: William Lamb Group.
Sandra Vanstan, head of licensing, William Lamb
“Big hit is Star Wars without a doubt. It’s had a great start and we expect it to continue for this highly successful movie franchise. We also anticipate Shopkins to be a huge success; there is lots of demand at retail.
I hope the new ‘hunky’ Bob the Builder is as successful as the classic Bob some of us fondly remember.
“I also hope Pusheen is a big hit – it’s a genuinely lovely and funny property.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
