We ask executive director Elliott Matthews for the licences he thinks will shine this year.
In a new series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: Poetic Gem.
Elliott Matthews, executive director, Poetic Gem
“I think Trolls will be the big hit of 2016. With the 1990s so in vogue at the moment and retro Trolls products to be released and then the film released in October, it’s looking to be a great year for Trolls.
For the big hope – or something slightly left field – Pusheen. With 9 million Facebook fans and engagement off the scale, we’re slowing releasing products into the market and initial signs look very promising.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
