We ask licensing executive Andrew Storey for the licences he thinks will shine this year.
In a special series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: Pioneer Europe.
Andrew Storey, product and licensing executive, Pioneer Europe
“Definitely Star Wars will be a big hit for 2016. We have a big selection of Bubble and latex balloons, including our very popular Death Star Double Bubble and new innovative 12” Air Bubbles, which hit retailers at the beginning of the year.
“Finding Dory is a big hope for us for 2016. We are investing in a Bubble and new latex designs for the movie.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
