We ask publishing and sales director Matthews Reynolds for the licences he thinks will shine this year.
In a new series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: Pedigree.
Matthew Reynolds, publishing and sales director, Pedigree
“Our big hit of 2015 and we expect it to continue strongly into 2016 is Shopkins. This brand has performed in the top five/ten annuals in all retailers it has been listed in, competing with many of the leading brands on the market.
“I am expecting the whole ‘digital celebrity’ phenomenon to continue for many years to come and expand into many new categories.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
