We ask group licensing director Helen Webster for the licences she thinks will shine this year.
In a special series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: International Greetings.
Helen Webster, group licensing director, International Greetings
“There are some really exciting brand new licensed offerings coming through for 2016. First up is our stationery and sticker range for Marvel’s Captain America: Civil War.
“Another sure-fire winner will be Copywrite’s fantastic stationery, creative play and sticker display on The Secret Life of Pets. We are already getting a massively positive response to our Pets product offering so this is definitely one to watch.
“The final two licences that stick out for me for 2016 are our offerings for Finding Dory and The Trolls Movie.
“A big hope is our fabulous new range of emoji stationery. Everyone at Copywrite is very excited to be able to offer the UK the first and only official emoji stationery range.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
