This ad will be closed automatically in X seconds.

Licensed lines contribute to positive Christmas for Cardfactory

Positive momentum – including an expanded gift offer and the introduction of key licensed lines – has seen Cardfactory deliver double digit like-for-like sales growth to £476.9million as store revenue climbed by 7.8% in November and December.

Ceo Darcy Willson-Rymer applauded the UK’s largest greeting card retailer’s “strong performance over the Christmas period” in the trading statement coving the 11 months to 31 December, 2023, which was released on 16 January.

The retailer had committed to the industrywide #Cardmitment campaign by investing in an extensive nationwide radio advertising campaign reminding the public to send Christmas cards to those they care about, and also ran short adverts on social media to promote festive sales.

Improvements in stock management and replenishment processes enabled the company to capitalise on “particularly strong demand in the second half of December”, as l-f-l store sales in the last two months of the year were up 7.8%.

The retailer saw strong year-on-year growth in seasonal cards, driven by an increased number of transactions and average basket value – open card sales grew by 37%, which Cardfactory said was due to the range development, the continuing To The Pet trend saw a 49% rise, and Wife captions rose by 41%.

And an expanded gift offer and introduction of key licensed ranges is credited with a 45% increase in soft toy sales, and confectionery going up by 77%, marking a combined gifts and celebrations essentials growth of 9.9% l-f-l.

The company said the 10.2% uplift in total sales to £476.9m reflects “continued momentum across the business and execution of our strategy to become the leading, omnichannel retailer in the sector”, and the store revenue’s overall 8.2% l-f-l growth was said to be driven by the value and quality proposition and “the positive impact” of the store evolution programme.

There has also been a “continued positive performance” in everyday and seasonal card ranges, with growth hitting 5.4% in the 11-month period, while there has been a “profitable contribution” from the new partnerships with Matalan and Liwa Trading Enterprises, and the recently-acquired SA Greetings arm in South Africa contributed £9.1m revenue.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
WorldofTetris500x500
 
The Tetris Company has unveiled a line-up of new announcements, collaborations and events, so that fans can continuing celebrating the game's milestone year....
GoodyearAntiSocial500x500
 
Fashion brand Anti Social Social Club (ASSC) and tyre manufacturer Goodyear have partnered to bring a capsule collection to its consumer bases....
TheMetSedarGlobal500x500
 
The Metropolitan Museum of Art - the largest art museum in the US - has teamed with Middle East home interior specialist, Sedar Global on what it describes as a 'unique' collaboration....
Artistorystore500x500
 
A new ARTiSTORY store has officially opened its doors at Niu Shou·Xijian Square, located at Niu Shou Mountain area of Nanjing, Jiangsu....
531PeaksChallenge500x500
 
It’s all systems go for the next major challenge in aid of industry charity, The Light Fund, with the official starting gun sounding for the 5-3-1 Challenge, with the first people signed up and the first sponsor on board....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.