This ad will be closed automatically in X seconds.

Licensed dress-up helps kids concentrate

New research has found that kids aged between four and six-years-old perform better during boring tasks when dressed as Batman.

Rachel White, from Hamilton College, and Emily Prager and Catherine Schaefer from the University of Minnesota, designed an experiment to see what makes kids stay on task when presented with temptation.

The study saw scientists give 180 children a dull computer task which they asked them to do for ten minutes. The children were also told that if they got bored, they could play on an iPad which was in the testing room.

Sister title Party Worldwide reported that of the 180 children, 60 were told to ask themselves ‘Am I working hard?’ and 60 were told to think of themselves in the third person and ask themselves ‘Is [name] working hard?’.

The third group of children were asked to pick from some well-known hard-working superhero types: Batman, Bob the Builder, Rapunzel and Dora the Explorer. The kids got to dress up as the character they picked and then were asked, “Is Batman working hard?”

Although all children spent more time on the iPad than they did on the important computer task, the children who were dressed up stuck to the task the longest.

“Children who were asked to reflect on the task as if they were another person were less likely to indulge in immediate gratification and more likely to work toward a relatively long-term goal,” the authors wrote in their study; The ‘Batman Effect’: Improving Perseverance in Young Children.

There are a number of possible reasons that the children in costumes had better focus. It might be that pretending to be another person allows them to separate themselves from the temptation. It  might also be that those in fancy dress identified with the powerful character traits of their chosen superhero and wanted to imitate them.

Whatever the reason is, it’s a good excuse to be Batman.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.