Fashion commerce platform, Myntra secures deal to launch new jewellery collection for property.
The first ever ELLE jewellery collection has been launched in India, on fashion ecommerce platform Myntra.
LicenseWorks brokered the deal with Myntra on behalf of the Lagardère Group .
The collection will be pre-launched with over 150 styles across earrings, necklaces, bracelets and sets, spread over collections such as Classy Minimals, The Rainbow Collection, Evil Eye Collection, Pearl Delicates and Party Bling.
Pieces have been inspired by the ‘audacious and unique’ Parisian lifestyle and will aim to reflect the spirit of the times.
“We’re thrilled and honoured to be working with the Myntra team,” commented Camille Thelu, vp and md at Lagardère Active Enterprises EMEA & India. “Our united expertise enables us to present a stylish combination of jewellery accessible to all women, through Myntra and for the first time in the Indian market.”
Rishabh Singla, managing partner at LicenseWorks, added: “We are delighted to welcome Myntra to the ELLE brand licensing programme. This licence brings together a powerhouse fashion brand with a strong team of fashion and accessories retail experts. It’s truly a win-win for both sides.”
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