Licensing agency will look to expand fast growing digital cooking brand in the territory.
Digital cooking brand, Chefclub has appointed License Connection as its representative in the Benelux.
The agency will look after the fast growing brand for consumer products and brand promotions in the region, developing and managing new partnerships.
“With over 6.5m unique viewers in Benelux and our recent entry in Snap Discover in the Netherlands, we believe that it is the right moment for us to expand our licensing activities in the territory,” commented Marie-Laure Marchand, svp global consumer products and business development at Chefclub. “Daphne [Kellerman] really captured the essence of Chefclub and I trust that License Connection will be able to develop many interesting opportunities in Benelux.”
Founder of License Connection, Daphne Kellerman added: “We are really excited about this relationship with Chefclub. We love the brand and look forward to creating profitable licensing programs in the Benelux.
“Home cooking is becoming a hot topic in Benelux. We would like to expand this social brand with new products to kids and families throughout the region so kids can experience their own cooking and creativity and have fun in the kitchen.”
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