In the Night Garden, Winnie the Pooh, Twirlywoos, Teletubbies among brands included in the initiative.
Argos has once again launched its Baby Event, with a number of licences featuring heavily among the offers.
The initiative is being held in association with Fisher-Price and sees offers across a number of categories, including toys, feeding, clothing, nursery furniture and accessories, moses baskets and bedding.
It also offers tips and advice on a variety of subjects including baby safety.
Several high profile licences are included within the toy section of the promotion.
In the Night Garden, Twirlywoos, Teletubbies, Mr Tumble, Thomas & Friends, Blaze and the Monster Machines, The Very Hungry Caterpillar, Peppa Pig and PAW Patrol are all featured.
Meanwhile, within the clothing offer, a host of different licences make an appearance on products including sleep suits, bodysuits and bibs.
Winnie the Pooh, Tatty Teddy and Tiny Tatty Teddy, Hello Kitty, Star Wars, My Little Pony, Tigger and Minnie Mouse all star.
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