Licences star in Aldi’s big toy event

Star Wars, Winnie the Pooh, The Secret Life of Pets among others all included in new Special Buys.

Value retailer Aldi has turned its attention to the toy category for the subject of one of its Special Buys this week – with a number of licensed names being featured.

Preschool licences including Winnie the Pooh, Doc McStuffins, Sofia, Peppa Pig, Thomas the Tank Engine, PAW Patrol and Blaze and the Monster Machines are featuring across product such as soft toys, buddy lights, ReadyBeds and puzzles.

In addition, brands for older children featured in the deals include Star Wars, Hello Kitty, Frozen, Mickey Mouse, Minnie Mouse, Cars, Disney Princess, The Jungle Book, Finding Dory, Trolls and The Good Dinosaur – again, across a range of products.

On top of this, Aldi also has deals across a range of licensed homewares. These include Tritan bottles and soda cups featuring The Secret Life of Pets, Star Wars, Minions and Frozen.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Horrible Histories
 
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent....
Bellas_SaraMiller
 
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards....
Bluey
 
Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy start to 2025 for the popular animated hit as the Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas....
Hello Kitty
 
Sanrio has announced the launch of dedicated Hello Kitty and Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favourite episodes and special content in their preferred language, making Sanrio’s popular characters more accessible to audiences across India and beyond....
Taiwan
 
This year, Taiwan is making its first-ever appearance at the Bologna Licensing Trade Fair/Kids (BLTF/K), presenting a selection of established and emerging IPs to the European market....
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.