Liberty, Tesco, Lush among Bridgerton licensees enjoying success

With the final four episodes of Bridgerton season three having been released last week (13 June), partners including Tesco, Primark, Liberty and Lush among others are continuing to enjoy success from their collaborations with the Netflix hit.

The Liberty Fabrics x Bridgerton prints sees Liberty digging into its archives and customising some of its iconic prints. There are nine prints in various colourways, available by the metre at the Regent Street store and globally through Liberty authorised wholesalers.

An immersive experience on the fourth floor of the store has been taking place since mid-May. In the first 10 days, more than 11,000 people visited the first of its kind immersive six-week pop-up, with the fabrics presented across a series of room sets depicting the narrative of season three through the Liberty lens.

Liberty estimates that over the entire period, 700k+ Bridgerton fans, Liberty customers and international tourists will potentially have the chance to explore the pop-up and purchase the fabrics, as well as a special edition of the Biscuiteers x Bridgerton tins.

The official campaign, which Liberty is using on social media globally and the Netflix UK and Bridgerton accounts will amplify through collab posts and stories, stars Hannah Dodd as the collaboration’s muse, wearing a dress created with the fabrics by Central Saint Martins alum and Dior Haute Couture-trained Huishan Zhang.

Meanwhile, the Lush range of Bridgerton bath and skincare products includes a Bridgerton perfume, Two Families Bath Bomb, See and Be Seen Rose-Scented Body Wash, Bee Solid Body Balm, Crème Anglaise Body Lotion and Colour, Clarity, Carat, Cut Bath Bomb.

The launch was supported by a 360 campaign across digital, social, press and influencers, as well as at retail. Lush was also integrated into several Bridgerton events in France, Italy and Spain. In London, there was a pop-up live on Oxford Street, while Lush also hosted spa ‘parties’ in some of its stores using the BTON range.

Maison Ladurée has collaborated with Netflix and Shondaland to create an exclusive collection of macarons and patisseries inspired by Bridgerton, available at selected Ladurée flagships worldwide; while a Ruggable collaboration introduces five styles inspired by the series’ iconic motifs and extravagant settings in celebration for its upcoming season. Available in the US, UK, Netherlands, France and Germany.

Apparel and accessories wise, Primark is featuring a range of items from elegant nightwear to regal tablescaping and stationery, while Tesco has been enjoying success with its 14-piece F&F nightwear collection. To promote the range, Tesco was holding a social competition, giving one lucky winner the chance to win a Bridgerton-inspired luxurious weekend in London, including a stay at The Lanesborough with the Bridgerton afternoon tea experience included.

Other Bridgerton partners include Biscuiteers, Kiko Milano, Asmodee and Z-Man Games.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Horrible Histories
 
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent....
Bellas_SaraMiller
 
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards....
Bluey
 
Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy start to 2025 for the popular animated hit as the Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas....
Hello Kitty
 
Sanrio has announced the launch of dedicated Hello Kitty and Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favourite episodes and special content in their preferred language, making Sanrio’s popular characters more accessible to audiences across India and beyond....
Taiwan
 
This year, Taiwan is making its first-ever appearance at the Bologna Licensing Trade Fair/Kids (BLTF/K), presenting a selection of established and emerging IPs to the European market....
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.