Libertas Brands has secured a five-year content deal with IP producer and digital studio, Blue Zoo for the Fugglers toy brand.
The strategic partnership will mark a new chapter for Fugglers as it expands into the world of entertainment, with Blue Zoo being tasked with bringing the world to life through digital content.
Blue Zoo will look to grow the brand online, on-screen and in-game, across various digital platforms. In building a social and immersive content environment, Blue Zoo aims to build long-term value in the characters, moving them from a collectable plush toy range to an ‘international multi-format sensation’.
“We are delighted to partner with Blue Zoo for this exciting partnership,” commented Mark Kingston, ceo and co-founder at Libertas Brands. “Fuggler has captured the hearts of fans worldwide, selling over 8m pieces of plush in the last three years, and is on track to surpass this number in just 2024 alone. This strategic collaboration with Blue Zoo will allow us to extend the Fuggler experience beyond the realm of toys.
“We believe this jointly funded partnership will create immersive and entertaining content that resonates with our existing fans, while also introducing the crazy world of the Fugglers to new fans worldwide.”
Oli Hyatt, director at Blue Zoo, continued: “Investing in Fugglers is a unique and thrilling opportunity. The whimsical and eccentric nature of Fugglers characters provides endless possibilities for storytelling and comedy. We look forward to bringing these charming creatures to life in a way that will captivate audiences and leave a lasting impression, it is going to be fun making something just a little bit naughty.”
As part of the agreement, Blue Zoo will produce and digitally exploit multiple strands of content across relevant digital platforms, including a line-up of 90*3 minute series of themed comedy shorts, and a series of parodies, songs, ‘Fuggnatomies’ and live-action which will premiere on the Fugglers YouTube channel from 16 February.
Fans will see a new stream of Fuggler humour across social media platforms, including Instagram, TikTok and Facebook and be treated to new Fuggler items in the Roblox marketplace with games and much more to follow, all centred around the quirky Fuggler characters.
The content will potentially include a feature-length and series-length production and Libertas Brands and Blue Zoo are actively seeking broadcast partners.
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