This ad will be closed automatically in X seconds.

Levi’s steps into summer with new Peanuts collaboration

Latest special edition collection takes inspiration from Snoopy’s sporting prowess.

Levi’s has once again teamed up with the Peanuts brand, with its latest special edition collection taking inspiration from Snoopy’s sporting prowess.

Charlie Brown’s pal is one sporty little beagle with Snoopy regularly showing off his skills at football, baseball, soccer and tennis throughout the comic strip.

The new Levi’s summer range revolves around tees and sweatshirts, as well as a tracksuit inspired by the vintage Levi’s sportswear version from 1984.

The collection features an array of Snoopy graphics straight from the Charles Schulz team – these include Snoopy returning a tennis serve, punting a soccer ball, racing his friend Woodstock and driving the lane in a game of hoops among other sporting activities.

Along with individual graphics, the collection also features unisex football tees, a set of reversible Snoopy graphic bucket hats and oversized crewneck sweatshirts in a range of bold colours such as gold yellow, fuchsia red and fern green.

There’s also the iconic co-branded white logo tee which features Snoopy racing Woodstock over the classic Levi’s sportswear logo.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.