New limited edition collection is part of 45th anniversary celebrations.
As part of the character’s 45th anniversary celebrations, Levi’s has teamed up with Sanrio to launch a limited edition Hello Kitty collection.
Designed with a streetwear aesthetic in mind, the collection features a range of tees, tops, hoodies and denim, all loaded with art of the popular character.
Key pieces include the Levi’s Baggy Overalls with an all-over Hello Kitty print, an oversized Dad Trucker with Hello Kitty patches, plus an Unbasic Hoodie with Hello Kitty and her friends hanging out on top of the classic Levi’s Batwing logo.
“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” said Jill Koch, svp of sales and business development at Sanrio. “Our limited edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics.
“We are excited to partner with Levi’s on this coveted collaboration and to celebrate Hello Kitty’s 45th anniversary in style.”
Jonathan Cheung, svp of design innovation at Levi’s, added: “Hello Kitty x Levi’s? I think we’re going to need another word for cute.”
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