Let’s Replay has launched a new novelty game starring the Pringles brand, having come on board as a licensee late in 2024.
The new Pringles Party Pong, based on the classic Beer Pong game, was launched at Top Drawer in January and will be available in stores in late 2025.
The deal was secured by Pink Key Licensing.
The game is classic Pong with multiple Pringles pots to aim at, but with addition of forfeit cards for the losers and game play using Pringles ‘chips’ as the currency. With lots of retail interest already, this will be just the first of a number of party games developed to appeal to Pringles lovers everywhere.
“Pringles Pong has been a huge hit on social media for many years and we are delighted to have an ‘official’ version going into retail,” commented Richard Pink, md at Pink Key Licensing. “We can’t wait to see what Let’s Replay come up with next.”
Yasmin Lovatt, founder of Let’s Replay, continued: “We’re really excited to launch the first of a few games in our Pringles range. With Pringles being a classic essential party snack, the concept of these games really ties together the social aspect behind the brand. With a family friendly spin on Beer Pong, the game allows everyone to join in with hilarious forfeit challenges and an added concept of ‘Pringles chips’ and ‘Pring-Pong balls’. We’re certain that this will be a viral success and can’t wait to see it on shelves.”
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