L’Équipe – France’s leading sports media brand – has partnered with immersive quiz company Quiz Room, to debut the Le Quiz 100% Sport avec L’Équipe.
The collaboration – which was negotiated by L’Équipe’s exclusive licensing agency IMG Licensing – will aim to give sports enthusiasts around France a chance to test their sports knowledge in an engaging new way.
Live in over 70 Quiz Rooms nationwide, the new experience features 60 carefully curated questions drawn from L’Équipe’s rich newspaper archives. Covering sports history, business, social issues and more, the game unfolds in a fun and dynamic setting inspired by television game shows.
“This new partnership is a major step in L’Équipe’s diversification strategy, reaffirming our ambition to help fans experience sport in all its dimensions,” commented Violaine Di Meglio, strategy and development director at L’Équipe. “This collaboration with Quiz Room perfectly complements the recent launch of our dedicated gaming space on the L’Équipe website and application, further enriching our content and offerings.”
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