Licensee expands footwear roster with addition of preschool property.
Leomil is continuing to add to its licensed footwear portfolio, welcoming the Baby Shark preschool brand to its line-up.
The licensee has teamed with Nickelodeon and brand owner Pinkfong to create a new branded collection, following a deal brokered by WildBrain CPLG.
The first collection is due to be available for back to school 2020 in Europe and the Middle East.
“We are delighted to be working with a best-in-class partner such as Leomil on Baby Shark,” commented Matt Tobia, senior licensing manager at WildBrain CPLG Benelux. “Leomil has created a bold, colourful and fun collection which really encapsulates what makes Baby Shark so popular.
“We look forward to seeing the products launch at retail for the back to school period.”
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