The LEGO Group, Hasbro and Merlin Entertainments are joining forces to create Peppa Pig products and play experiences.
Just in time for Peppa’s 20th anniversary, the three brands will introduce new ways for preschoolers to engage with the globally celebrated character. The collaboration will see Peppa Pig come to life in LEGO Duplo form for the very first time in LEGO products, as well as attractions and rides in Merlin theme parks.
The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO Duplo Peppa Pig area at LEGOLAND Billund and the brand-new Peppa Pig Park in Gunzburg in Germany, situated next to LEGOLAND Deutschland Park. The theme park experiences will bring to life the LEGO Duplo Peppa Pig sets, iconic scenes and characters from the TV show in real-life Peppa adventures.
“Peppa Pig is hugely popular and Lego fans have been asking us to do a partnership for years. It was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen with the amazing team at Hasbro,” said Roberta Cardazzo, design manager at the LEGO Group.
“Peppa is known for her confidence, ability to express herself and adopt new skills. She handles everyday tasks and obstacles with curiosity and charm and inspires children to be patient and learn to share. Toddlers can be creative with the Peppa sets and play out stories with the iconic figures, while they learn about caring for nature, friendship and daily routines. It has been a joy bringing Peppa to life in products and we hope our LEGO Duplo Peppa Pig will create laughs and joyful moments wherever she goes.”
Now in its 10th season, the Peppa Pig animated television series has been running for 20 years in over 180 territories.
Scott O’Neil, ceo at Merlin Entertainments, commented: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, as our guests make life-long memories and learn through play.”
The new Peppa Pig Lego Duplo products will be unveiled shortly.
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