LEGO to share its packaging expertise with POC members

Christian Lanckman, LEGO’s sustainable packaging manager has already optimised 50% of LEGO’s licensing partners’ packaging, resulting in huge cost savings, as well as improving their sustainability.

Now he is bringing his expertise to the POC members in an exclusive webinar on Tuesday 18 March.

You can register for the webinar by clicking here.

Titled Packaging Optimisation: Maximising Efficiency, Sustainability & Costs for Licensed Products, Christian will talk attendees through the importance and benefits of packaging optimisation for businesses, as well as couple of case studies that have seen incredible results.

The purpose of the webinar is to inspire new ideas for licensees to enhance their packaging solutions and support them in unlocking the benefits.

Towards the end of 2023, LEGO launched its Packaging Optimisation Program, which has, so far, already seen significant savings in paper usage, CO2 emission reductions, and significant costs and tax decreases. Not only does this enable a business to more sustainably manage its packaging, but improves its operational efficiency and financial performance.

Register for the webinar to learn more about how your organisation can begin to enact similar changes and see the business case for sustainability in action.

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