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LEGO teams with Tesco for Easter promo

Special Easter-themed toy has been created exclusively for the supermarket.

LEGO is teaming up with Tesco for a special Easter-themed promotion running in more than 650 UK stores.

A limited edition ‘Easter Painting’ toy has been created exclusively for the supermarket.

The building kit is aimed at ages seven and up, and features children in a typical Easter kitchen scene painting eggs.

The toy will also come in its own Easter-themed special box.

Tesco toy buyer, Miranda Applegate, commented: “Not only will it get the kids away from eating too much chocolate, it will also help channel their creativity during the school Easter holidays.

“Only a limited number have been made, so customers should hurry if they’d like to pick one up.”

Miranda added: “For such a world-renowned toy making giant such as LEGO to make an exclusive toy for Tesco shoppers is a real honour and we’re sure they will prove to be very popular.”

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