Toy maker and Warner Bros. seal deal to promote The LEGO Ninjago Movie.
LEGO has revealed a new partnership with the i paper – marking its return to UK media collaborations.
The deal sees the toy maker team with Warner Bros. Pictures for a special giveaway to promote the arrival of The LEGO Ninjago Movie, which hits cinemas on October 13.
Readers will be able to collect a free LEGO Ninjago Minifigure toy keyring with iweekend on Saturday, October 14.
The offer will run in the iweekend edition dated Saturday 14 and Sunday October 15, priced at 80p. Using a coupon in iweekend, readers will be able to redeem the toy in-store with the participating retailers Martin’s, RS McColl and McColl’s.
Oliver Duff, editor of i, commented: “It’s really pleasing to get to work with a brand so loved by the public, and which is strengthening its presence in the UK.”
Richard Thomson, group publishing director at Johnston Press, which owns i, added: “Having worked in this industry for a number of years, I’ve always looked on with great envy when a brand like LEGO collaborates with other media owners.
“So to now have our chance is a real privilege and I’m delighted it’s also in partnership with Warner Bros, the movie makers and the McColl’s Retail Group.”
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