11 Legacy sets will launch throughout 2021 – six with a limited edition golden ninja minifigure – while Hype unveils first collaboration for the brand.
LEGO is celebrating a decade of its NINJAGO brand with the launch of a LEGO retail exclusive set, key collaborations and a nostalgic look back at some of the theme’s key milestones.
Having launched in 2011, the NINJAGO theme – which focuses on ninja characters including Master Wu, Kai and Nya which teach children how to ‘Be Ninja’ in real life by teaching them values of inclusivity, friendship, confident and staying true to themselves – was originally due to end after season two in 2012.
However, NINJAGO’s popularity has led to the brand moving from pilots, 13 TV show seasons and several mini movies into an abundance of different LEGO sets, merchandise, video games and apps, a movie, magazines, colouring books, graphic novels, children’s books, hotel rooms and a theme park ride at LEGOLAND.
“It just shows an incredible commitment from our fans that we are still going strong 10 years later,” commented Tommy Andreasen – who worked on the LEGO NINJAGO product line and show from the beginning – senior manager, entertainment development at the LEGO Group.
To mark the tenth anniversary, the LEGO Group is releasing 11 Legacy sets throughout 2021. As an added bonus, six of the sets come with a limited edition collectable golden ninja minifigure.
February 1 sees a LEGO retail exclusive three-level LEGO NINJAGO City Gardens set arrive, which showcases some of the main moments of the TV series and includes a golden master Wu.
In addition to this, the LEGO Group is teaming up with streetwear and clothing brands to create special anniversary merchandise collections.
The first of these collaborations is with Hype, with the inspiration for the products being taken from the futuristic and colourful city ‘the Prime Empire’ from the 2020 LEGO NINJAGO TV series.
Further collaborations with other clothing brands are due to be revealed later in the year.
On www.LEGO.com/ninjago10anniversary there will also be anniversary content telling the story of LEGO NINJAGO through the years and showcasing fan created content including fan art, LEGO builds and toy photography. LEGO House will also mark the occasion by hosting an in-depth exhibition celebrating ten years of NINJAGO fandom.
Michael Svane Knap, design manager at the LEGO Group, who has been working on the LEGO NINJAGO product line since 2013, commented: “It has been an amazing journey to see a product range turn into something that kids have enjoyed for ten years. Some have grown up with LEGO NINJAGO and are now expressing their gratitude and telling us how they have learned lifelong skills.”
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