Licensing Link Europe has been appointed the agent in the UK and Ireland for the Jonah Lomu Estate.
The boutique licensing agency has been awarded the licensing rights to the LOMU JONAH 11 brand.
Working closely with Thierry Devonin of France-based OBLL, Licensing Link Europe will offer a comprehensive licensing and collaboration programme. With the full support of the estate through Nadène Lomu and her two sons Brayley Lomu and Dhyreille Lomu, ensures that this partnership will honour the iconic rugby player’s memory in the most fitting way.
In addition, Thierry Devonin and Nadène Lomu have granted a five-year textile licence to French rugby legend Sébastien Chabal, who is launching a wide range of clothing in over 300 retail outlets in France.
The Licensing Link Europe team is now actively exploring various categories to celebrate Jonah’s legacy including apparel and sports equipment.
Retro gear partners from Jonah’s playing days will create authentic products for fans; the technology space will see innovative products inspired by his spirit and determination; there will be health and wellness offerings; plus travel experiences that evoke the emotion of the game and the global impact of Jonah.
“As co-directors of Licensing Link Europe, we are honoured to have secured the rights to develop a licensing programme for the world’s most iconic rugby player,” commented Chris Taday and Ian Wickham, co-founders and directors at Licensing Link Europe. “We both share a passion for rugby and this partnership is particularly significant as we approach the tenth anniversary of Jonah Lomu’s death in 2025. Now, more than ever, is the right time to develop initiatives that honour his extraordinary memory.”
Thierry Devonin, licensing director at OBLL, continued: “From the first kick-off meeting, it was abundantly clear to us that Licensing Link understood our brand and shared our commitment to honouring Jonah Lomu’s legacy. Together, we aim to build on his remarkable contribution to sport and create new chapters in the Lomu story.”
Jonah Lomu burst onto the rugby scene at the 1995 Rugby World Cup in South Africa. His fame coincided with rugby’s transition to the professional era, captivating fans on every continent. With a time of 10.70 seconds over 100 metres, his combination of size, strength and speed revolutionised the game, while his impact also extended beyond the rugby pitch. Despite battling nephrotic syndrome – a serious kidney disease – throughout his career, Jonah continued to redefine the game, with his resilience, power and grace making him a true sporting legend.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
