This ad will be closed automatically in X seconds.

Leeds United adds Fanatics to its team sheet

Leeds United has secured a new retail partnership with Fanatics, which will enhance the retail experience for Leeds fans both in the city and across the world.

The partnership will see Fanatics become the exclusive operator of the Leeds United online store, and all official retail locations based across the city including the flagship store at Elland Road.

Fanatics will utilise its experience of working with more than 900 sports clubs and organisations globally to improve the shopping experience for Leeds fans, providing them with a seamless experience, wherever and whenever they shop.

Along with being a distributor for Leeds United’s adidas product, Fanatics will have the rights to manufacture a wide variety of fanwear and accessories.

The revamped online store – which will launch when the partnership begins in summer 2025 – will utilise Fanatics’ Cloud Commerce Platform.

“Our fans, both in Leeds and around the world, are the lifeblood of the club and at the centre of everything we do,” commented Morrie Eisenberg, coo at Leeds United. “We are therefore extremely excited to partner with Fanatics – a world leader in this field, with unparalleled global reach and experience in delighting fans.

“This partnership will offer our fans a number of benefits, including better access to a wider range of products, enhanced online and in-person retail facilities and new, exciting Leeds products available for fans both shopping in our stores locally, and at the click of a button from wherever they are in the world.”

Stephen Dowling, international president at Fanatics, continued: “Leeds United are an iconic football club, known worldwide, with a rich history of success and a passionate fanbase. We will work tirelessly to ensure that Leeds United fans are given the highest standard of service, the best products and the widest choice, whatever they buy and wherever they are. We are excited to start working with the club and cannot wait to begin serving Leeds fans from next season.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.