Lee is combining its workwear heritage with the expressive designs of the HEYDUDE footwear brand in a new collaboration.
Inspired by a coastal vibe, the new soft washed denim shorts, illustrated tees and shoes are described as ‘a collision of comfort and cool’.
“HEYDUDE is the ideal partner to bring a Lee denim-inspired shoe to market,” commented Joe Broyles, vp of global collaborations at Lee. “The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts – a full lifestyle approach – to this capsule.”
Paul Nugent, svp chief marketing officer at HEYDUDE, continued: “Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HEYDUDE’s relaxed attitude. The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HEYDUDE.”
The seven-piece capsule also marks the first Lee collaboration to launch on Amazon.
The accompanying campaign features actor Chase Stokes from Outer Banks, who is the current HEYDUDE ambassador.
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