Fashion brand collaborates with East London festival as part of birthday activities.
Fashion brand Lazy Oaf has revealed its first ever festival collaboration – teaming up with Lovebox to help mark its 15th anniversary.
The East London-based festival – which this year runs on July 14-15 – has joined forces with the streetwear label for a series of exclusive pins.
The three candy-coloured pins feature digital icons such as a mobile phone, laptop and browser pop-up box, each with the traditional Lazy Oaf tongue in cheek twist.
Priced at £8, they are available from the Lazy Oaf London flagship store and online, as well as at the Lovebox weekend itself.
“When planning our artwork this year we looked a lot into communication and the use of iconography and how this can work online, this became the basis for our 15 emojis and icons that form the main branding,” commented Jennifer Heale, senior designer at Lovebox.
“In collaborating with Lazy Oaf we wanted to pay homage to this and create something fun and flirty based around the internet culture as it is something we have both drawn upon and felt a really nice common ground.”
Lazy Oaf added: “We’re really excited to be teaming up with Lovebox for our first ever festival collaboration.
“Not only is it our favourite local London festival, but the cartoon, internet iconography of this year’s campaign is the perfect match to our playful and nostalgic design ethos and was the key inspiration behind the range of pins we’ve created.”
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