11-piece collaboration celebrates 1990’s cult cartoon series.
Lazy Oaf has unveiled its latest licensed collaboration – teaming with Viacom for an 11-piece collection celebrating 1990’s cult cartoon, Daria.
First aired in 1997, Daria followed 16 year old Daria Morgendorffer shortly after moving to a new town with her stressed-out parents and relentlessly popular little sister, Quinn.
The deal with Lazy Oaf – which says it has ‘common ground with Daria’s dry sense of humour and sideways glance at life’ – was secured by Brandgenuity.
The range – which has been designed to be styled together and is in keeping with the cartoon colour palette of purples and greens – focuses on three main stories: Daria, her sister Quinn and her best friend, Jane.
Daria items include a ‘Sick Sad World Jacket’ – an oversized trucker jacket in forest green corduroy, with removable shearling collar and pink Sick Sad World logo – plus an ‘I Don’t Like to Smile’ yellow pleated kilt.
Jane’s signature burgundy blazer is given a modern streetwear update with the utilitarian co-ord ‘Go To Hell Chore Jacket’, (a relaxed fit workers jacket complete with pizza patch) and the straight leg ‘I Hate Everybody Pants’, with raw hems and subtle ankle embroidery.
Meanwhile, the Quinn fitted tee features cut-out details and capped sleeves.
Additional pieces include two oversized tees with screen-printed artwork from the original show and Jane and Daria quotes including “I am succeeding at failing”.
There is also an ‘I Hate Everybody’ black tote bag and pack of three custom enamel pin badges.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
