Princess Sam Entertainment Group has appointed Laurent Taieb to manage licensing for its kids’ adventure comedy fantasy, Tara Duncan as it transitions from publishing hit to screen success.
As head of licensing for the Princess Sam Consumer Products division, Laurent Taieb will bring more than 30 years of operational experience in sales and marketing, entertainment products, international brand marketing, consulting and consumer products and licensing, to the Tara Duncan campaign.
As well as running his own consulting business he has worked for Viacom, Nickelodeon, CPLG, Fox Home Entertainment, Ideal Loisirs and motoring brand Motul.
Created by Tara Duncan author, Sophie Audouin-Mamikonian, with the aim of exploiting the IP of her multi-million selling saga for 12-15s, Princess Sam Entertainment Group is now building on the successful arrival of series one of Tara Duncan – developed and filmed by the Princess Sam Pictures division – in multiple territories in the past year, led by Disney and Gulli in France, with more to come.
Laurent has been charged with managing the next phase of the brand strategy, as the property evolves from books to TV in the coming months to the development of licensed consumer products.
Opportunities across categories such as toys and games, stationery, home textiles, apparel, fashion accessories, beauty and personal care, food and beverage and gifts are being explored.
Sophie Audouin-Mamikonian commented: “Since 2003, the magical adventures of Tara Duncan have amazed tens of millions of readers around the world. This fabulous adventure comedy fantasy is the ideal inspiration for a unique animated show and this breathtaking series is unlike anything that has come before. It is time for us to amplify that success and bring long-awaited products to our fans.”
Laurent continued: “The launch of the new show provides the perfect starting point for an equally imaginative and appealing licensing campaign. I’m looking forward enormously to bringing Tara and her amazing world to multiple licensing categories for her millions of young fans worldwide.”
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