Coordinated collection of toiletries, stationery and bakeware part of retailer’s Christmas gifting range.
Laura Ashley has teamed up with three licensees to put together a special gift collection exclusively for Boots.
The coordinated collection of toiletries, stationery and bakeware is a key part of the retailer’s Christmas gifting range.
It includes toiletries from SLG, stationery from Portico and bakeware from Merison.
There are 26 lines in the collection, with prices ranging from £6 up to £40.
While this is the third year that toiletries have been included and the second for bakeware, this is the first year that all three licensees have created ranges using coordinated patterns.
Inspired by Laura Ashley’s China Blue collection, the Boots range features three archive-inspired designs. The painterly floral and small ditsy are archive dress prints.
The design process was led by Laura Ashley’s in-house licensing designer, ensuring that the designs and colour palettes selected were suitable for all of the products to be included in the collection.
