Lifestyle brand, Laura Ashley is now available in DFS, with the sofa retailer introducing six classic designs.
Inspired by the heritage of the Laura Ashley archive, the range offers classic silhouettes and signature prints. The sofas can also be personalised with a selection of colours, fabrics and foot options, with the look completed with Laura Ashley scatter cushions, available in six materials and various shades.
The news comes as Laura Ashley is preparing to celebrate its 70th anniversary in 2023. The partnership will extend the brand reach and introduce the product range to more consumers than ever before.
“This launch marks an exciting milestone for the business as it is the first time our sofas will be available to buy from DFS,” commented Carolyn D’Angelo, md, Gordon Brothers Brands and president of Laura Ashley Global. “We look forward to introducing our sofa range to DFS customers, while offering our existing customers a new place to shop.”
Kellie Wyles, head of upholstery and brands at DFS, continued: “We’re thrilled to welcome Laura Ashley to DFS’ portfolio of brands. Our passion for balancing comfort and style with great value for money is the driving force behind our success so we’re confident the Laura Ashley sofa range will be hugely popular with our customers and we’re looking forward to what our partnership will bring.”
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