Home and lifestyle brand, Laura Ashley is celebrating its platinum anniversary, following a bumper year that saw its UK retail value increase by 27%.
The rise is down to continued expansion into new retail outlets such as John Lewis, Marks & Spencer and with upholstery now available at DFS.
The brand has also expanded into new product categories including electronics, as well as extended distribution with UK 600 retailers stocking Laura Ashley products, all the while continuing its long-standing relationship with Next.
The brand has multiple dedicated UK licensees and a product portfolio close to 3,000. As it celebrates seven decades, its collection is set to grow as it enters new product categories, from craft to pet accessories. It is also bolstering its presence in the lifestyle category with new season product ranges in development, including new fitted kitchen range and new gardening ranges launching in spring.
The anniversary year will also see the brand unveil an exclusive collection with Mamas and Papas, which has been developed for the anniversary.
It will also extend its retail footprint worldwide, entering new markets including Australia with home textiles, childrenswear and a womenswear collaboration.
“We have big plans for Laura Ashley in its 70th year, from partnering with Britain’s best loved brands to stepping further into the fashion sphere with multiple collaborations,” commented Carolyn D’Angelo, md, Gordon Brothers Brands and president of Laura Ashley Global. “We’re also expanding our global store portfolio with openings planned in Japan and Korea. Our ambitious targets will see the brand continue to grow in the UK and beyond.”
The anniversary product collection and exclusive collaborations will carry the brand’s anniversary stamp, which celebrates 70 years of heritage. The design features the iconic bramble that is recognisable from the early brand logo, developed by Laura Ashley herself and her love for wildflowers and British hedgerows.
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