Ladybird adds The Dad to grown-ups series

Latest title in hit book series will be available in time for Father’s Day.

Ladybird is to introduce the latest title in its hit grown-ups book series next month.

How it works: The Dad will arrive in stores on May 15, in time for Father’s Day in the UK in June.

Once again penned by co-writers Jason Hazeley and Joel Morris, the book features original Ladybird art and brand new text.

It has been specially planned to help dads and anyone interacting with one.

Since the launch of an initial capsule collection at the end of last year, Penguin Random House has seen sales of the series soar.

How it works: The Husband was the book trade’s number one selling title for Christmas, giving Penguin Random House its first Christmas number one in three years.

How it works: The Wife and The Ladybird Book of the Hangover came in at number two and three respectively in terms of sales.

How it works: The Mum was launched earlier this year to coincide with Mother’s Day.

The entire range has now sold more than 1.6 million copies to date.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.