Ladybird has acquired a licence from Toikido to publish the first Piñata Smashlings books.
The new Piñata Smashlings Collector’s Guide will publish in November 2023, with the three-year licence covering world rights and all languages.
The first IP created solely in-house by Toikido, a raft of activity is planned for Piñata Smashlings, with a Roblox game in production, as well as a series of animated shorts, music, suite of toys, collectables, trading cards, plush and play-sets all scheduled for release this summer.
Underpinned by a deep character driven story which will be integrated into the first Piñata Smashlings book, the ‘Piñataverse’ is home to hundreds of playful characters, including Smashlings – cheeky little creatures and playful Piñatas – who love to have fun and are always on the lookout for new Smashling arrivals.
“It’s rare we see a brand that so instantly captures the imaginations of everyone across the business, so we couldn’t be more excited to be joining Toikido on this smashing new adventure into the Piñataverse, starting with our Collector’s Guide to the Piñata Smashlings just in time for Christmas this year,” commented Leanne Gill, publishing director at Ladybird.
Darran Garnham, founder of Toikido, continued: “Piñata Smashlings is an exciting and immersive IP that will provide children with the opportunity to truly connect the online play with the offline toy.
“The new Piñata Smashlings Collector’s Guide is an excellent example of this and will play a fundamental role in encouraging children to continue to engage with Smashlings off screen. As such, we are delighted to be working with such a reputable brand as Ladybird and look forward to delivering the first Smashlings book to children across the globe this autumn.”
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