This ad will be closed automatically in X seconds.

Konami becomes official Arsenal FC partner

Deal with video games company builds on existing in-game partnership with club.

Arsenal FC has welcomed video games company Konami Digital Entertainment as an official partner of the club.

The deal builds on the in-game licensing agreement between Arsenal and Konami, which means players feature in the Pro Evolution Soccer series and other Konami football titles.

Sport Industry reported that Konami will now have greater access to the first team and Emirates stadium.

Konami will also have extensive licensing and promotional rights including access to Arsenal’s social media platforms and tickets to matches at Emirates Stadium.

The company will use its 3D scanning systems to capture facial and physical data from the full first team squad for inclusion in PES 2018.

Jonas Lygaard, senior director brand and business development at Konami Digital Entertainment, said: “The relationship we formed last year has gone from strength to strength, most notably when Emirates Stadium played host to the PES League World Final.

“As such, we were keen to work even closer with such a highly regarded club and the new agreement will allow us to perfectly recreate and feature Emirates Stadium and the club’s many stars within PES 2018.”

Vinai Venkatesham, chief commercial officer at Arsenal, added that the club was looking forward to getting started on the next phase of the relationship with Konami.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
JeffBanksatSF500x500
 
Licensing has been one of the hot topics on the stages at Spring Fair over the past few days, with Laura Ashley, Jeff Banks, Licensing International, Fabacus, Nobody's Child, Products of Change and Laurence Llewelyn-Bowen among those sharing insights....
TotallySpiesnew500x500
 
Banijay Kids & Family has partnered with iconic Parisian café, Rookies, for an immersive Totally Spies experience....
AllieWilsonBlues500x500
 
Blues Group's Allie Wilson on an injection of new IP, the addition of its new dress-up department and anticipating a successful year....
SmileyKlepierre500x500
 
Deployed in five French shopping centres from February to July, the tour is looking to inspire visitors to adopt more environmentally friendly consumption habits....
SamWilde500x500
 
As the global master licensing agency, Rights & Brands will now look to amplify Sam's art, opening doors to opportunities with numerous licensing collaborations....
RozNowicki1800x600
 
Miraculous Corp's Roz Nowicki on a new era of Miraculous with new seasons, spin-off characters, special TV events, immersive digital experiences and a second animated feature film....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.