New range with Meyer Group will launch at Spring Fair in February.
The licensing programme for Joe Wicks is up and running, with Global Merchandising Services securing a partnership with cookware specialist Meyer Group.
Working closely with Joe, a wide range of products for the entire kitchen environment has been created. Items will include cookware using materials such as hard anodized, stainless steel and premium aluminium, as well as tools and gadgets, bakeware, knives and storage items.
Launching from August 2018, the range will debut at Spring Fair in February.
Jens Drinkwater, licensing manager at Global Merchandising Services, which is the worldwide licensing agent, said: “We are extremely excited to announce this partnership which will be a key part in the development of Joe’s extensive licensing programme.
“Meyer are a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”
Joe is the UK’s first Instagram superstar, author of the 2nd bestselling cook book of all time, has a number number fitness DVD, his own TV series on Channel 4 and is the creator of the UK’s biggest tailored weight loss programme: The 90 Day plan.
His Lean In 15 books were the most ordered item on Amazon Prime in the last decade and in 2016, he became the first non-fiction author to have three simultaneous top selling publications.
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